Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Outlook for AR/VR headsets is expected to improve
Jun 19, 2024 – Global shipments of AR/VR headsets declined 67.4% YoY in the first quarter of 2024, according to data from IDC. IDC forecasts headset shipments will return to growth later this year.
News categories: IDC, Market Research, Metaverse, Worldwide

CTVMA publishes 2024 global Smart TV OS market share data
Jun 18, 2024 – The Connected TV Marketing Association (CTVMA) has announced its 2024 Global Smart TV Operating System (OS) Market Share Rankings covering eleven of the world's leading Smart TV OSes.
News categories: CTVMA, Digital TV, Market Research, Smart TV, TV OS, Worldwide

Amdocs research reveals sports experience-enhancing tech
Jun 18, 2024 – Amdocs (NASDAQ: DOX) has released research, based on a survey of UK football fans, on the technology that will enhance viewer experience at major sporting events, including the Euro 2024 tournament.
News categories: Amdocs, Digital TV, Market Research, UK, UX

Omdia sees surging SVOD growth in Central and Eastern Europe
Jun 18, 2024 – Data from Omdia reveals that ~25% of SVOD subscriptions in Central and Eastern Europe originate from pay TV and telco bundles. Such indirect additions will drive SVOD growth in the region until 2028.
News categories: Omdia, Digital TV, Europe, Market Research, Streaming

Hisense TV ranks no. 2 globally in Q1 2024
Jun 18, 2024 – Data from Omdia shows that global shipments of Hisense TVs for Q1 2024 were 6.32 million, ranking Hisense No. 2 overall in the global market from 2022 to 2024 Q1.
News categories: Hisense, Omdia, Digital TV, Market Research, Smart TV, Worldwide

MultiChoice Group reports results for the year ended March 2024
Jun 18, 2024 – MultiChoice has reported results for the year ended March 2024. Active subscribers declined by 9% YoY, mainly due to a 13% decline in the Rest of Africa business. The South African business declined by 5%.
News categories: MultiChoice, Africa, Content Protection, Digital TV, Results, Satellite, South Africa, Streaming, Subscribers

Cineverse exceeds ten million YouTube subscribers
Jun 18, 2024 – Cineverse (NASDAQ: CNVS) has passed 10 million subscribers to its fandom-focused YouTube channels, driven by social video channels for several of its brands.
News categories: Cineverse, Digital TV, Social TV, Streaming, Subscribers, USA

Europeans now spend almost €700 on subscriptions every year
Jun 17, 2024 – According to a survey from Bango, European subscribers are now spending an average of €696 on subscription apps and services every year — on top of standard bills such as TV, phone, and internet.
News categories: Bango, Digital TV, Europe, Market Research, Streaming

CTV advertising in Europe up 23.5% in 2023
Jun 17, 2024 – IAB Europe has released its AdEx Benchmark Report covering advertising expenditure in Europe. The report shows that CTV advertising in Europe grew by 23.5% in 2023.
News categories: IAB Europe, Advertising, Digital TV, Europe, Market Research